Analytics Without the ParanoiaLesson 3 of 4
Weekly review: what worked
Fifteen minutes, max
Once a week — a 15-minute ritual. No more.
Review template
- 1. Top 2 by retention / saves — why did they land? (hook, topic, format)
- 2. Bottom 2 — where did people drop? (weak open, length, off-niche)
- 3. One insight in one sentence
- 4. Plan: 2 repeats of what worked + 1 new test
Questions for yourself
- Did this land with my audience or randoms?
- Did people save — or only like?
- Were there profile visits?
- Are there comments with topics for next content?
What not to do
- Rewriting the whole strategy every Sunday.
- Deleting every “imperfect” post out of panic.
- Comparing your Wednesday to someone else’s best clip of the year.
Not a trial
Rewrite the whole strategy every Sunday. Delete every “imperfect” post out of panic. Compare your Wednesday to someone else’s best video of the year.
Check yourself
What’s the most useful outcome of a weekly review?
Explanation: Analytics should turn into actions. An insight without a plan is just worrying.