Content People SaveLesson 5 of 6
CTAs without the cringe
Without a CTA, they swipe on
CTA = call to action. Without one, people often just swipe on — even if the video landed.
CTAs algorithms like (and that help you)
- Save — if there’s actually something worth saving
- Comment — with a specific question (“what’s your city?” / “1 or 2?”)
- Follow — after you’ve shown value, not empty “follow me” in second one
- Share / send to a friend — if the content is “for someone who…”
- Link / reply in DMs — when there’s a next step
Why it feels cringe
“FOLLOW RIGHT NOW!!!🔥🔥🔥” with no reason. Or five asks at once: save, follow, comment, buy, join Telegram.
One video — one main ask. The rest optional and quiet.
Formula for a normal CTA
Do X if you need Y.
CTA formula
“Save this if you’re building a tag set before you post” — clear. “Support with a like” — weak and fuzzy.
Check yourself
Which CTA usually hits harder?
Explanation: People find one clear action easier. A CTA should flow from the content — not scream for a metric.