# Pins, covers, Highlights

Course: [A profile that converts](https://the-app.fyi/academy/converting-profile)
Lesson 3 of 4 · 3–5 min
URL: https://the-app.fyi/academy/converting-profile/pins-covers-highlights

### The glance below the bio

Someone opened your profile. Bio is fine. Next, their eyes hit the **grid / pins / avatar**.

### Pinned posts / videos

Keep 2–3 strong pieces on top:

- the best “who I am” explainer
- the most useful / viral piece with a clear next step
- social proof or a result (if you honestly have it)

> Pinning “just a pretty photo with no point” wastes a slot.

### Covers and thumbnails

In the feed and on the video shelf people scan with their eyes. A consistent visual language + readable cover text = higher click chance.

> You don't need a design agency. You need **phone readability**.

### Highlights

Folders like:

- Start / about me
- Best of
- Reviews / results
- FAQ

> If Highlights are chaos from “just yesterday's Stories,” better fewer — with real names.

### Avatar

A face or a clear niche symbol. A blurry sunset “for the mood” converts worse than you + recognition.

## Check yourself

Why pin posts at the top of a profile?

1. To hide old content forever
2. So a new visitor immediately sees strong “entry” pieces
3. To bypass the hashtag limit
4. So the algorithm definitely recommends you

Explanation: Pins are a storefront for cold traffic. They don't replace good content, but they help people grasp the account's value faster.