# How to choose a niche right now

Course: [Niche and Positioning](https://the-app.fyi/academy/niche-and-positioning)
Lesson 1 of 4 · 3–5 min
URL: https://the-app.fyi/academy/niche-and-positioning/choosing-a-niche

### A niche doesn’t drop from a cloud

The perfect niche doesn’t drop from the sky. You pick it at the overlap of three circles.

### Three circles

1. **You can talk about it for a long time** — experience / interest / learning in progress
2. **People need it** — there’s a pain, a demand, a search
3. **You’re ready to show up** — you’re not ashamed to film about it out loud

> If the overlap is empty — the niche will be misery.

### A quick way to choose for 30 days

1. List 5 topics you could make 5 posts about each
2. Cross out anything you’re ashamed of / hate filming
3. Keep one as the **main**, one as a backup
4. Don’t jump for 30 days. Then review saves and your energy

### The mistake

> **Focus first:** Waiting for a niche that “guarantees a million.” First focus and content skill — then expand.

## Check yourself

What matters more when choosing a niche at the start?

1. A guarantee the topic goes viral
2. The overlap of “I can / people need it / I’m ready to show up”
3. Whatever’s hyping for everyone right now
4. The broadest topic possible “for reach”

Explanation: Without energy and demand, a niche doesn’t live. Hype without you in it burns out fast.