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Short Video: Reels, TikTok, ShortsLesson 2 of 5

Video structure in 30–60 seconds

A frame instead of chaos

Chaos on set gets fixed with a frame

Here’s a simple one for 30–60 seconds.

The frame

  1. 10–3 sec — hook (text + promise)
  2. 2One-line context — who it’s for
  3. 32–4 meat points — steps / reasons / mistakes
  4. 4Example — fast, on your fingers
  5. 5CTA — one action
  6. 6No empty ending — don’t drag a black screen

Timing example (45 sec)

0–3
hook

Hook on screen

3–8
mistake

“Here’s the mistake”

8–35
the meat

Three short points

35–42
example

Mini example

42–45
CTA

“Save / comment X”

Filming without a studio

  • Talk shorter than feels “normal”
  • Cut the pauses
  • One background, phone mic — fine
  • Cutaways: text, zooms, inserts — help retention
The seconds limit

If the idea won’t fit in 60 seconds — cut the topic, don’t speed-talk into mush.

Check yourself

What should the structure open with?

  1. A long hello and introduction
  2. A hook with a clear promise
  3. A list of all the author’s socials
  4. Captions with 15 hashtags
Explanation: Structure starts with a reason to stay. You can intro briefly later — or leave it in the profile.