Social SEO: Search Inside Social AppsLesson 2 of 4
Keywords in captions and in speech
How people actually ask
A keyword phrase is how a person actually asks the question. Not “content strategy optimization,” but “why do my Reels get so few saves.”
Where to put them
- 1First words on screen
- 2First spoken lines (captions get indexed / help a lot)
- 3Start of the caption — not after a wall of emoji
- 4Name / bio — if it’s a steady theme for the account
Rewrite examples
Weak → stronger“Uh, quick note on tags”
weak“How many hashtags to use on Instagram”
“My thoughts on reach”
weak“Why reach dropped after buying followers”
“Useful Reel”
weak“Reels hook in 3 seconds: 5 formulas”
Anti-spam
One or two natural mentions beat a robot: “hashtags hashtags buy hashtags.” Talk like a human. Write like a human who’s searching.
Check yourself
Where does a keyword phrase matter most in a short video?
Explanation: Both search and people latch onto a clear opening. Hide the keyword at the end — they won’t hear it, and retention suffers.