Social SEO: Search Inside Social AppsLesson 4 of 4
How to pick queries for your niche
Don’t guess from the couch
Don’t guess queries from the couch. Spy on your audience’s language.
Where to get phrasing
- 1The search bar in TikTok / Instagram / YouTube — watch the suggestions
- 2Comments and DMs — how people write their pain themselves
- 3Questions from Stories polls
- 4Other people’s niche videos — which hook phrases keep repeating
- 5Your own saves — what they ask again and again
Build a “map” of 15–30 phrases
Sort them into:
- How to…
- Why doesn’t…
- Mistake…
- How many / when…
- For beginners…
Each phrase = a potential video or carousel.
The check
If you can’t answer the query honestly in 30–60 seconds — either simplify the topic or make a two-video series.
Bottom line
Social SEO is a habit: speak in demand language. Not a separate job and not magic.
Check yourself
Best source of keyword phrases for a niche?
Explanation: People already hand you the phrasing. Your job is to collect it and answer with content — not invent corporate jargon.