# How to pick queries for your niche

Course: [Social SEO: Search Inside Social Apps](https://the-app.fyi/academy/social-seo)
Lesson 4 of 4 · 3–5 min
URL: https://the-app.fyi/academy/social-seo/niche-queries

### Don’t guess from the couch

Don’t guess queries from the couch. Spy on your audience’s language.

### Where to get phrasing

1. The search bar in TikTok / Instagram / YouTube — watch the suggestions
2. Comments and DMs — how people write their pain themselves
3. Questions from Stories polls
4. Other people’s niche videos — which hook phrases keep repeating
5. Your own saves — what they ask again and again

### Build a “map” of 15–30 phrases

Sort them into:

- **How to…**
- **Why doesn’t…**
- **Mistake…**
- **How many / when…**
- **For beginners…**

Each phrase = a potential video or carousel.

### The check

If you can’t answer the query honestly in 30–60 seconds — either simplify the topic or make a two-video series.

### Bottom line

> **Rule:** Social SEO is a habit: **speak in demand language**. Not a separate job and not magic.

## Check yourself

Best source of keyword phrases for a niche?

1. A random generator of “smart” words
2. Search suggestions + the language of comments and audience questions
3. English terms only, for credibility
4. One eternal query for every video

Explanation: People already hand you the phrasing. Your job is to collect it and answer with content — not invent corporate jargon.