Niche and PositioningLesson 1 of 4
How to choose a niche right now
A niche doesn’t drop from a cloud
The perfect niche doesn’t drop from the sky. You pick it at the overlap of three circles.
Three circles
The overlap- 1You can talk about it for a long time — experience / interest / learning in progress
- 2People need it — there’s a pain, a demand, a search
- 3You’re ready to show up — you’re not ashamed to film about it out loud
If the overlap is empty — the niche will be misery.
A quick way to choose for 30 days
- 1. List 5 topics you could make 5 posts about each
- 2. Cross out anything you’re ashamed of / hate filming
- 3. Keep one as the main, one as a backup
- 4. Don’t jump for 30 days. Then review saves and your energy
The mistake
Focus first
Waiting for a niche that “guarantees a million.” First focus and content skill — then expand.
Check yourself
What matters more when choosing a niche at the start?
Explanation: Without energy and demand, a niche doesn’t live. Hype without you in it burns out fast.