Niche and PositioningLesson 2 of 4
Tight niche vs “for everyone”
For everyone — for no one
“Content for everyone” sounds huge
In practice — often for no one.
Tight niche
Pros
warmerclear offer, warmer comments, easier ideas, more trust
Cons
feels smallless “random” reach, feels like “too few people”
Broad topic with no angle
Pros
big marketlooks like a big market
Cons
a dropyou’re a drop in the ocean, hard to remember, weak follow conversion
The smart path
Start tight: “running for beginners 35+,” not just “fitness.” Then expand: nutrition for runners, gear, race days — around the core.
It’s not a cage. It’s an anchor.
The test
If a new visitor doesn’t say “oh, this is about me” in 5 seconds — you’re still too vague or too “about everything.”
The 5-second test
“If someone doesn’t recognise themselves right away — you’re still too vague or too ‘about everything’.”
Check yourself
Why is a tight niche often better at the start?
Explanation: Narrow focus boosts recognition and conversion. Expand from a strong core, not from mush.