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Niche and PositioningLesson 4 of 4

When to change the topic — and when the angle

The niche — or just fatigue?

Sometimes the niche really isn’t yours. Sometimes you’re just tired of the format and want to burn it all down.

These are different calls: one is about the core, the other about the format.

Change the angle (not the niche) if

  • Topic’s fine, but the format is boring → new hooks, series, faces
  • Reach dipped briefly → test delivery for 2–3 weeks
  • You want freshness → a new pillar inside the same audience

Change the niche / core if

  • You physically dread filming about it
  • No demand or response for months despite solid attempts
  • Values drifted (you no longer believe what you advise)
  • You’ve moved into a different life/career for good

How to change without looking flaky

  1. 1Announce the shift in Stories/a video honestly
  2. 2Don’t pretend you “were always into crypto” if you were baking
  3. 3Rebuild bio and pinned posts
  4. 4Give the audience 2–4 weeks to adjust
Evolution, not jumps

Jumping every week = no positioning. Evolving once a season — normal.

Check yourself

What’s smarter if you like the topic but hate the format?

  1. Delete the account immediately
  2. Change the angle and formats, keep the audience core
  3. A new niche every day until something “hits”
  4. Only fake engagement until better times
Explanation: Often a new delivery helps more than torching the niche. Save a full switch for real reasons — not a Monday mood.