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Niche and PositioningLesson 3 of 4

Content pillars for the week

Pillars instead of “who am I today?”

Pillars are the same content pillars — just on a weekly calendar. So you don’t decide “who am I today?” every single day.

Example: 5 posts a week

Weekly grid

Niche: hashtags and growth for Instagram/TikTok beginners

Mon
Value

The 5-tag limit — how to choose

Wed
Myth

Why #fyp won’t save you

Fri
Personality

A mistake you made yourself

Sat
Breakdown

Weak vs strong tag set

Sun
CTA/series

Audience question → answer

How to build yours

  1. 1. 3 pillars max at the start
  2. 2. Under each — 5 idea drafts
  3. 3. On the calendar — no more than you’ll actually film
  4. 4. One flexible slot: reply to a comment of the week
Why a grid

Pillars keep your positioning visible. Random posts blur it.

Check yourself

Why use pillars for the week?

  1. To make life harder with tables
  2. To keep niche focus and make idea generation easier
  3. To force posting 10 times a day
  4. To replace hooks
Explanation: A weekly grid cuts chaos and helps the audience get used to: “here it’s consistently about X.”